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SaaS Revenue Calculator

See how much more revenue you could generate by improving your conversion rate — with the same traffic you already have.

Optimised Conversion Rate 3.5%
0.5% 15%

New ARR

$875,000

Revenue Added

+$375,000

Growth

+75%

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FAQ

Common Questions

How do I calculate my product's actual revenue?

Start with your MRR (Monthly Recurring Revenue) and multiply by 12 to get your ARR (Annual Recurring Revenue). Then factor in your conversion rate — the percentage of visitors who become paying customers. This calculator does exactly that: it takes your current ARR and shows how much additional revenue you'd generate by improving your conversion rate, even without increasing traffic.

How can someone grow CRO and revenue at the same time?

CRO (Conversion Rate Optimization) and revenue growth aren't separate goals — they compound each other. When you improve your landing page copy, simplify your signup flow, or reduce friction in your pricing page, more of your existing traffic converts. That means more trials, more demos, and more paying customers — without spending an extra rupee on ads. The key is treating your website as a revenue engine, not a brochure.

What is New ARR?

New ARR is how much fresh revenue you actually close in a given period. It's one of the three levers that determine your real growth:

  • New ARR → how much fresh revenue you actually close

  • Booking Rate → how fast deals turn into signed contracts

  • Churn Rate → how much revenue walks out the door